Friday, 11 May 2012
Butter XLB!
dinner with audit team...i took the yellow one... turned out to be BUTTER XIAO LONG BAO! naise!
Sunday, 6 May 2012
Animax Commercial Epic Win!
"Behold the Story of Love
The Story of Passion
The Story of Courage
The Story of Honour
The Story of Magic
The Story of Fate
The Story of Adventure
The Story of Redemption
The Story of Awakening
The Story of Rebellion
The Story of Faith
Expecting the Impossible
Transforming Ordinary People
Into Legends
Capturing the Hearts
Of Millions
Some Stories
Need to be Told
Anime-style."
-Animax
Let's just say that one of the most rewarding things to do is to succeed in finding the name of a very nice song of which you originally did not know the name of. Caught this commercial on Animax yesterday and the music fits the video like a boss. The music is so ultimately epic and after almost 24hr of searching (sleep included), MISSION ACCOMPLISHED!
This was the commercial! EPIC to the MAX!
At first, thought the music was from a Hollywood production house (i.e. Immediate Music/Audiomachine etc.) but that would mean searching through hundreds of songs!
But few hrs ago, thanks to Youtube, managed to find this commercial! Someone uploaded the commercial in FULL! Helpful comments is helpful.
It is almost unbelievable, that this type of epic instrumental music could have originated from a K-pop piece :O
would never have guessed it. Once again, THANKS YOUTUBE!
The full song is here! EPIC WIN! SONG SEARCH MISSION ACCOMPLISHED!
I don't listen to much K-pop but this one is nice!
btw, USEFUL TIP here! If you need to find a song for which you know the tune of, but not the name, do a reverse search on http://www.midomi.com/. Free tip. You're welcome! XD
Do you like this commercial too!?!? Comment below!
Wednesday, 2 May 2012
Do you believe in Forever?
This question was asked on my Formspring by Shine, and coincidentally I read an article earlier on the concept of Time which was very related to this question. My reply as follows:
Metaphysically speaking, in my view there is "Forever". The general view of "time" is as if it were a travelling arrow moving towards infinity. In other words, time ticks along in a fixed manner like the periodic clicks on a metronome. In this case "forever" is possible as time moves towards infinity. This was the view of Newton and his Newtonian Mechanics. Einstein's relativity frames time together with space, as an endless four-dimensional fabric, suggesting too that "time" is "forever".
What if there is no such thing as "time"? The works of Barbour take Einstein's relativity to a whole new level, being essentially a theory of pure relativity. This was what I read this morning. According to Barbour, a "Theory of Everything" is possible without the variable of "time" in a purely relativistic theorem, based on the idea of Mach's Principle. (but this is another issue).
The point is, even with the absence of "time", "forever" is also possible, following the absence of the limit that the contraints of time imposes.
Alright! Conclusion: Forever is Possible.
Do you believe in Forever? Comments appreciated! Thanks!
Monday, 30 April 2012
Sunday, 15 April 2012
Tuesday, 10 April 2012
My Cousin's Food Blog
A promotional blogpost and analysis (for FREE):
My cousin, who is known on her blog as #tumtianhui, has started a new food blog which I really think has the potential to become a big player in the so-called "blogosphere" that some SG bloggers like to call it.
Click on the picture link above to go to her blog!
What are the highlights of this blog? What differentiates it from the other food blogs out there?
Analysis
1. Blog Authors
The profile of the the blog authors puts them at an average of 20yrs old. They are all exchange students studying overseas. In one segment of the blog, in the "Origins" page, there was an explicit statement targeting young exchange students. This reiterates the second point.
2. STP
Segmenting and Targeting: The blog authors might not know it but they have segmented their market by age group unknowingly. The targeting is obvious. The age group being targeted by their blog is the "young adult" segment. To be even more specific, there is a sub-category of "young adult students studying overseas" but that is minor because food is a common topic.
Positioning: Its difficult to determine the values of this blog yet. The most obvious would be the reference to a 9gag meme from the blog title. This invokes thoughts of "internet", "9gag:","memes","trolling" etc. As food is a common topic, even older adults who are not so internet savvy might be interested in this food blog. But I have no doubt the "9gag" generation would obtain more value from this blog.
Advice
 |
| 9gag |
This blog is very new and I feel that in order to reinforce on this positioning, the authors should include more memes and 9gag references in their posts. If this is not done, there is a risk that this blog would be unable to put forth the "unintended value proposition" to its target market of "9gag/internet young adults".
The current style of this blog is a safe and conservative one that I often see in other food blogs. How can it differentiate itself? This is not difficult given its unique positioning. My advice?
 |
| Puking Rainbows...Awesome comes in 7 colours |
Maybe do some posts in 9gag fashion and rage comic-styled. There's also the possibility of uploading these 9gag-styled blog posts onto 9gag itself! One very obvious meme that could be used here will be the "puking rainbow" meme that usually goes well with food-related posts.
By now its obvious this is turning into a marketing essay. Maybe imma trollin? or maybe...
 |
| IMMA FIRIN MAH LAZER! |
OK enough of memes for now.
TLDR? (aka TOO LONG DIDNT READ?)
Visit my cousin's blog by clicking the link above!
Tuesday, 20 March 2012
Wednesday, 29 February 2012
Chicken Rice at RWS
chicken rice with chicken rice balls! unique BUT pales in comparison to many other chicken rice stalls
Tuesday, 14 February 2012
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